Companies don't have a choice on whether or not they do social media; the choices how well they do it. This phrase extracted from this book is exactly what means being on the social network of today. Written almost 10 years ago in part is surpassed by new innovations especially in smartphone mobile app world, but the examples described here remain instructive because if we watch around us no all the companies, the public sector or the associations and people do not think of the digital as a reality. The speed of information, the news that reaches us like the advertisement in a new era of circles of friends and contacts that revitalize the word of mouth and the horizontal communication; the same is true for how we make the things or the thinking, another example is the politics and the election of Barack Obama almost impossible without the web 2.0. In practice, the new web help to resolve many problems and bring more productivity in our lives, so think about the memories that we share and how we can improve our life by not repeating the same errors of the past. When the technology helps to maintain contacts in time it can improve our buying choices and lifestyles if we bring attention to "social commerce" in seeing friends choices, advice and values shared. A more collaborative generation is rising and the socials are crucial. Thinking positive, thinking fast, thinking direct.
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