A beautiful journey into Thaler's intellectual life. Every chapter contains a part of his path, from the beginning in 1970's to the present time of writing book in 2014. The main lesson that he gives to us is that a new science could gain the attention of the mainstream only with the help of many people and many "Nudges" as the central theme of this book suggest. A pleasing read and so many experiments are described on the field; the psychology has entered in economics not long ago, but the Econs now consider it the new frontier for many reasons because we will value not only the numbers but also the choice process here extendedly described.
Personal anecdotes, the theory of games, sunk costs, budgets, Planner and Doer, The Endowment Effect, Prospect Theory, Market Prices and the final experience in support of UK Government make a comprehensive text, clear in his proposition and practical in every day lives. The "Nudges" are for any person who decides to improve his own life in each simple doing.
The previous author work that shaping this one is: Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler, Cass R. Sunstein
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