venerdì 9 novembre 2018

Linguanomics - Gabrielle Hogan-Brun


Exciting new book (2017) that analyze the economics of multilingualism and its social effects. Focus on cost/benefit analysis and possible negative sides, once more are underlined the history of languages & its developing in commerce from the "lingua franca" to the modern societies with 2 or more officially languages. The cases listed of UK inform us of the adoption of multiskills personnel in NHS or Police. What the implications? On the individual sphere by now we can see how the knowledge of the second language in every trade from eCommerce to the offline shops is almost essential. In the public sector, the policy for a permanent education of English but also of rising commercial languages such as Mandarin or Spanish is important, but the minorities languages need more attention because of the process of contamination of cultures go to developing new markets and toward preservation of lifestyles. A rich section of endnotes.

Nessun commento:

Related Posts Plugin for WordPress, Blogger...